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Booth Schneider Electric, Merten, Ritto and Elso at the light+building 2010

Booth Schneider Electric, Merten, Ritto and Elso at the light+building 2010

Despite its size (1,742 sqm) the booth didn’t appear massive or monumental. nkbak created a spacious and permeable stand at the light+building 2010 in Frankfurt, which afforded such freedom to move around freely and to discover the exhibited products and which captivated with exciting visual and spatial relations.
The project is an impressive example of trade fair architecture that is conspicuous for its large silhouette cutouts. Due to the clear structure and the inspired graphics by Sign Kommunikation the visitors could orientate quickly. The green color of the roof signalized solidarity, yet the single brands presented themselves self-confident and individual. A successful presentation of Schneider Electric, Merten, Ritto and Elso, which surely will not be forgotten quickly.

The booth is awarded with the iF communication design award 2010 in the category 'corporate architecture - exhibitions / trade fairs' and nominated for the  German Design Award 2012.

Architecture: nkbak; Graphic: Sign Kommunikation; Coordination: Stylepark   Photos by Constantin Meyer

planning November 2009 - April 2010
construction 02. - 10. April 2010
 
footprint 1,742 m²
height 8 m
floor area 1,965 m²
floors 2 floors